卧虎藏龙

人民锐评:“假余华”泛滥,谁来管?_我的网站

蜘蛛侠

A |     

最近,知名作家余华亲自“打假”,再度澄清一桩历时9年的错误署名风波。散文《家徽》本是湖北作家胡成中的作品,在网上却长期被说成是余华写的。不只余华,莫言也专门写过文章辟谣,鲁迅、张爱玲、杨绛等已故文学大家就更别提了,网络上充斥着冠了他们名字的伪语录,相信大家都见过鲁迅先生“这不是我说的”表情包。

B |     Shah Rukh Khan recently expressed his praise and appreciation for Karan Johar's Homebound. This film was recently picked to be India's official entry for the Oscars, in the Best International Feature Film category. Getting praise from Shah Rukh is a huge boost for the film as it tries to make a mark globally.     Homebound, which was directed by Neeraj Ghaywan, has earned good reviews for its deep, emotional story. The movie stars actors like Ishaan Khatter, Janhvi Kapoor, and Vishal Jethwa. Its selection for the Oscars proves that people are connecting with its important message.          Shah Rukh Khan used his social media page to share his honest thoughts after seeing the film. He gave it high praise, calling it “gentle, honest, and soulful.”     Shah Rukh also cheered on everyone who made the movie. He wrote, "Lots of love and big hugs to the phenomenal team for creating something so human and engaging. You have won hearts worldwide by making something truly special!” For any movie trying to win an Oscar, getting strong support from a huge star like Shah Rukh is an amazing help and it applies to Homebound too.     Karan Johar, the producer of Homebound, quickly responded to Shah Rukh's message. His reply showed both his thankfulness for the support and the personal connection they share.     Sharing Shah Rukh's message, Karan Johar’s reply was short and from the heart. He wrote, “Bhai, love you and thank you so much for supporting our film, means the world.” He finished by saying, “So glad you watched it and giving you all the love right back @iamsrk.”     As the movie continues its Oscar journey, many fans mentioned that Shah Rukh Khan's support shall prove valuable, helping the film get noticed by more people in India and across the world.     On the work front, Karan Johar’s next production, Tu Meri Main Tera Main Tera Tu Meri is gearing up for a Christmas release. The film stars Kartik Aaryan and Ananya Panday in the lead roles and promises to be an entertaining rom-com. On the other hand, Shah Rukh Khan will be seen next in King, which also stars his daughter Suhana Khan, Abhishek Bachchan and Raghav Jugal among others. The film's first look was released on Shah Rukh's birthday last month much to the fans' delight. Also Read: Shah Rukh Khan and Karan Johar Lit Up 70th Hyundai Filmfare Awards 2025 With Gujarat Tourism。假署名、伪语录之所以层出不穷,背后是低风险、高收益的算计。一些自媒体为博取关注,有的移花接木,直接篡改作品署名,把无名作者置换成知名作家;有的凭空虚构,拼凑、改写甚至编造所谓的“名人金句”。

C | 这类操作几乎零成本,只要贴上名人标签,就能更容易收割流量、获得可观的点击与转发,从中牟取商业利益,而受害者取证、辟谣、维权却要耗费大量时间与精力。北京鲁迅博物馆就专门上线检索系统,用来甄别网上五花八门的“鲁迅名言”,但仍然追不上虚假内容的流转速度。这些内容一经生成,便能通过一键转发、算法助推产生裂变式传播,传播链条长、覆盖面广,旧的不实链接刚被处理,新的虚假版本又快速生成。当前的AI工具在抓取信息时无法区分真假,部分假内容被大模型抓取、纳入数据训练,经过二次生成后进一步固化,形成“越传越错”的恶性循环。类似“假鲁迅”“假余华”的内容泛滥,伤害的不只是创作者,更波及广大受众与整个网络文化生态。原作者劳动成果被随意挪用,署名权遭到侵害;被冒名者的思想观点、公众形象遭到曲解,无端承受误读与争议;受众难辨真伪,把拼凑杜撰的文字当作名家名句;部分伪作甚至流入出版物、教辅资料和考试试卷,对青少年形成误导。凡此种种,不仅对网络文化生态造成侵蚀与破坏,也消解了全社会尊重原创成果、保护知识产权的共识。对此,平台和AI内容服务商责无旁贷,应严格规范作品作者信息标注,建立作品权属核验机制,对涉及知名作家的内容加强筛查审核,防范AI幻觉生成伪名人内容,从源头遏制冒名侵权。打假不应是创作者一个人的事,每多一层审核、多一次核实,虚假信息就少一分流传的空间。

D | 让被假冒的风险、打假的成本从创作者身上卸下来,这才是对原创最大的尊重。来源:人民日报客户端,作者:郑娜,策划:岳小乔、雒健晴,海报:陈泉伊本期编辑:胡洪江、阮可欣

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