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四位梅花奖得主联袂揭幕 “河北礼物”钟馗IP形象重磅发布_我的网站

A |     长城网·冀云客户端讯（记者 解哲琳）8月21日晚，第四届全国戏曲（北方片）会演开幕大戏——梆子《钟馗》创新版在廊坊市丝绸之路国际艺术交流中心正式公演。

B | “礼物”钟馗IP形象在现场重磅发布。    Former Smash Mouth lead singer Steve Harwell is receiving hospice care treatment at home, a representative confirmed to CBS News Sunday. The artist — whose band is known for hits including "All Star" and "Walkin' on the Sun" — is being cared for by his fiancé, according to representative Robert Hayes. "My only additional comment is that we would hope that people would respect Steve and his family's privacy during this difficult time," Hayes said to CBS News. 

             

Harwell was previously diagnosed with cardiomyopathy, a form of heart disease.       Smash Mouth was formed in 1994. Harwell was with the band until 2021, when he retired. Zach Goode became the band's frontman last year, according to Smash Mouth's website. The band is also well known for its cover of the Monkee's classic "I'm a Believer."  The band has not yet publicly commented on Harwell's condition.                                  。

C | 中国戏剧梅花奖获得者吴桂云、郝士超、邱瑞德、孙娜四位艺术家携一级演员安栓成、张新杰共同为IP形象揭幕。

四位中国戏剧梅花奖获得者携一级演员共同为IP形象揭幕。

D | 此次发布的“礼物”钟馗原创IP形象，取材中华传统钟馗民俗文脉，跳出传统神像威严肃穆的刻板印象，重塑为呆萌潮趣的卡通造型。IP以年轻化、趣味化的现代表达，将燕赵民俗底蕴与当代生活审美相融，萃取纳福聚祥、驱邪迎吉的吉祥内核，让传统非遗文化走进日常生活。

“礼物”钟馗IP形象正式发布。在原创IP形象基础上，设计团队相继推出了“一切皆浮云”“锁住福气”“吉运已签收”等多个贴近当代生活的延展形象，赋予传统文化IP更强的喜感与感染力。

“在线蹲名，由你定义”。“太可爱了！我想叫他‘钟馗馗’‘馗小福’‘钟小馗’‘馗小宝’！”，活动现场设置的“在线蹲名，由你定义”IP形象征名环节，吸引了现场众多观众的热情参与，纷纷围绕这位“萌版钟馗”的外形特征与吉祥寓意开动脑筋，创意频出。

钟馗IP延展形象。“礼物”是由长城新媒体集团打造的省级区域文旅公用品牌，秉持“好品藏旧事，文脉可触摸”的理念，持续深耕燕赵文化资源。此次钟馗IP形象发布，是“礼物”文创团队继斩获德国红点奖、德国iF设计奖、法国设计奖等多项国际设计大奖之后，立足燕赵非遗民俗赛道实现的又一次创新实践。钟馗IP系列海量周边文创产品，也将于10月1日在“礼物”省博物院店、正定机场店同步推出。

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Published on:07:53:51