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商务部：1-7月全国网上商品和服务零售额增长4.8%_我的网站

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    Staff members work on a short-form drama in Jiaxing, East China's Zhejiang Province, on July 21, 2026. Photo: VCG
Open Douyin, the Chinese version of TikTok, and AI-generated short dramas are hard to miss.
The stories span almost every genre familiar to Chinese audiences, from fantasy and immortal cultivation to urban romance and period tales.
The biggest difference is that the actors, settings and even many of the visual elements are generated by artificial intelligence (AI).
One of the latest hits is The Inverse Zone, an original mystery-thriller about monsters that has been dubbed an AI version of Stranger Things. The series has released three episodes so far, each receiving more than 1 million likes on Douyin.
Yet the team behind it consists of just three people, all born after 2000.
While Hollywood is still catching up with the short drama boom, China's short-drama industry is already moving into the AI era.
For many young creators, AI is not just another tool - it is a door that small teams could never have opened before.
"We've always wanted to make professional film and television content, with visual language, complete storytelling and a cinematic feel," Hu Hai, a member of the team behind The Inverse Zone, told the Global Times. "But the cost and barriers of live-action production were too high. Small teams had little chance to realize high-quality film and television projects."
As increasingly capable domestic AI models emerged, that door began to open. "The maturity of AI creative tools made us see new possibilities," Hu said.
The explosive growth of AI-generated short dramas is a double-edged sword: It opens doors for some, but leaves many in the industry uncertain about what comes next. Many actors who once benefited from the short-drama boom are now finding work increasingly scarce, with some turning to other professions. Meanwhile, the use of celebrities likenesses in AI-generated content (AIGC) has ignited a fresh wave of debate.
Where is the industry headed next? Global Times reporters spoke with AI creators, short-drama actors and industry experts about the opportunities and uncertainties ahead.
         Screenshots from the AI-generated microdrama The Inverse Zone Photo: Courtesy of Hu Hai
Lowering barriers

Hu studied directing and filmmaking in college. His team initially focused on short comedy videos, a field with relatively low production costs and less barriers to entry. But after years of producing this type of content, they eventually reached a creative plateau. That began to shift as more advanced AI tools came onto the scene.
To produce The Inverse Zone, the team used domestic video-generation models Seedance 2.0 and 2.5. The series took nearly two months to prepare, including world-building, character design and establishing a consistent visual style. "Seedance is the best in the world. It's extremely advanced. There's no model in Europe or the US that is more useful than it," Hu told the Global Times.
The technology does not mean production is effortless, however.
According to Hu, a typical episode costs around 4,000 to 5,000 yuan ($593-$741) to produce, while episodes involving large-scale scenes, complex special effects or demanding lighting and rendering can cost more than 10,000 yuan.
The team used AI for image generation, basic voice work and material rendering, while humans remained responsible for the script, character development, cinematography and post-production.
"The soul of the entire series is still controlled by people," Hu said. "All the key creative decisions are manually adjusted and repeatedly reviewed."
Ya Cen, operations head of AI video platform LibTV, told the Global Times that the AI short-drama ecosystem is now characterized by small teams, high productivity and strong individual styles. "The most direct value of AIGC is that it has lowered the geographic and financial barriers to film and television production," she added.
    Screenshots from the AI-generated microdrama The Inverse Zone Photo: Courtesy of Hu Hai
Actors in AI era
Yet the rise of AI short dramas is also creating new tensions.
AI-generated characters are now building fanbases, landing brand endorsements, and being described as the next generation of digital stars. At the same time, many celebrities including Taiwan actress Joey Wong have reportedly given permission for their younger likenesses to be used in AIGC.
The impact extends beyond celebrity likenesses. It is also being felt by people who once benefited from China's booming live-action short-drama industry.
The short-drama boom created opportunities for large numbers of actors, many of whom could quickly become recognizable faces. However, as AI-generated productions expand, some performers are finding fewer acting opportunities and turning to other professions.
Chongqing native Luo Xinyuan, 21, has experienced that shift firsthand.
She spent more than a year in Hengdian, East China's Zhejiang Province as a short-drama actress. Since May, she has worked at a scenic area playing Huang Rong, a character from a classic Chinese martial arts novel The Legend of the Condor Heroes.
"When short dramas were at their peak, there were lots of fast-paced, feel-good stories," Luo told the Global Times. "But that kind of content is difficult to sustain. Without richer and more meaningful stories, the pressure from AI short dramas will make things even harder."
For many short-drama actors, the disruption is likely to be structural rather than an immediate wholesale replacement, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times. The question of celebrity likenesses may prove even more complicated.
Zhang warned that unrestricted authorization could raise concerns over control and revenue sharing. Without clearer rules, the technology could put further pressure on ordinary actors.
The next stage may not be a choice between humans and machines, but a new production model in which the two increasingly work together.
For creators such as Hu, that possibility is already here.
"AI has finally given young creators like us the opportunity to realize the film and television dreams we've had for years," he said.
。    　　讯 据商务部消息，2026年1-7月，我国电子商务稳定创新发展，线上线下融合激发消费潜能，数智化赋能产业转型升级，拓展国际经贸合作广度深度，助力做强做优做大实体经济。　　促进消费市场运行稳定。据国家统计局数据，1-7月全国网上商品和服务零售额增长4.8%，据商务部测算，对社会商品和服务零售额增长贡献率超5成。线上渠道拓展商品消费范围，提升服务消费便利性，据国家统计局数据，1-7月限额以上单位通过互联网实现的商品零售额占比28.7%，比上年同期提高2.5个百分点；商务部重点监测电商平台上，1-7月在线旅游、在线生活服务销售额分别增长24.9%和16.3%。

B | 　　赋能三大产业转型升级。电子商务发挥创新技术、海量数据和多元场景等优势，推动农业、工业和服务业数智化转型。“数商兴农”不断深入，推动数字技术与农业农村发展深度融合，据商务大数据监测，1-7月农产品和农村商品网上零售额分别增长12.8%和5%。

C | 指导各地培育“电商+产业带”，组织电商平台对接特色产业集聚区，据商务大数据监测，1-7月工业品和化工产品产业电商交易额分别增长1.4%和1.2%。网络购物、数字内容等拉动相关服务业快速增长，据国家邮政局数据，1-7月我国快递业务收入增长7.4%；据工业和信息化部数据，1-6月我国移动互联网流量增长17.7%。　　拓展经贸合作广度深度。

D | “丝路电商惠全球”主题活动持续推进，云上大讲堂阿拉伯专场在埃及、摩洛哥首设两个海外分会场，吸引21个阿拉伯国家近千名电商从业者参与。新疆、河北、陕西、江苏等地举办“丝路云品”系列活动助力优质商品“出口中国”。1-7月商务大数据重点监测跨境电商进口平台上，塞尔维亚葡萄酒、孟加拉咖啡豆、新西兰黄油销售额分别增长122.5%、112.2%和69.4%。版权申明：凡注有“”或电头为“”的稿件，均为独家版权所有，未经许可不得转载或镜像；授权转载必须注明来源为“”，并保留“”的电头。    。

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Published on:10:53:40